@zhanna_filin

Yekaterinburg — guest spots: Lyon, Paris, Cologne, Munich, Nuremberg

The task

Promotion built around working guest spots away from home.

Result

1.5 months of prep, a 5.5–5.8x return on the guest spot including team and ad budget. In 4 studios she had to add extra days.

In the client's words

What I liked most was how calmly the team handled force majeure on Facebook. Eldar already knows the specifics of promotion in different locations at different times of year.