Case studies
These aren't numbers from a slide deck — they're 20 real tattoo artists with public Instagram profiles. See where they started and what they got. Cases fall into three groups: rescuing accounts that had stalled, scaling artists who were already strong, and one-off support for guest-spot tours. Almost every case shows the same pattern — ad spend pays back 6–10x.
Vancouver, Canada — 2+ years
Continuing a long-term partnership, a snapshot of results at a later stage.
Every dollar spent on the team and ads pays back at least 10x every month — growth stays steady even years in.
Bielefeld, Germany — 1 month
Rebuilding bookings after a dip left by the previous ads person.
71 inquiries and 43 deposits in one month — roughly a 10x return after team costs.
Vancouver, Canada — 9 months
Full-service management: creatives, ads, DM management and SMM all at once.
Booking horizon grew 4x (from a week out to a month out) — marketing now runs with almost no input from the artist.
Florida, USA — 1 year 8 months
Growing a beginner artist who started with a rough profile and a thin portfolio.
Booked out 4 months ahead, dropped small pieces in favor of large projects, average price grew from $1,000 to $1,800.
Vancouver, Canada — 1 year
Full-cycle work: ads plus DM management (inquiry intake, booking, follow-up).
10,000+ new targeted followers in a year, a longer booking horizon — the client says booking is now one less thing to worry about.
Berlin, Germany — 5 years
Long-term case: relocation from Russia to Germany, audience building, guest-spot tours.
€800–900/month spend against ~€10,000/month revenue — a 6–7x return.
Guest spot in France
A strong-portfolio artist started posting regularly, and traffic was pointed at the account.
€400 spend, €8,100 revenue — an 8x return.
Regular trips: France, Netherlands, Germany
An episodic model — engagement starts 1–2 months before each Europe tour stop.
A flexible format built around a touring schedule, a predictable upside every time, sometimes beating plan.
Kraków, Poland — 1.5 years
Promoting a large-scale-piece artist through a long audience warm-up.
"Followers first, clients later" holds up even in a market with a long decision cycle.
New York, USA — 1.5 years
Fewer inquiries, but higher quality ones.
Almost every inquiry converts to a booking — far fewer dead-end inquiries.
Yekaterinburg — 3 guest-spot trips (Vienna, Munich, etc.)
Promotion built around working guest spots away from home.
No need to worry about filling guest-spot slots — a comfortable pace of building a name in new cities.
Yekaterinburg — 2nd guest spot in the works
Promoting the artist's style for specific international guest spots.
The style landed well at guest spots in Amsterdam and Berlin — the next trip is already being planned.
Nuremberg, Germany — 2 years
A "case without numbers" — focused on quality, not stats.
No longer embarrassed by the production quality of her work, a steady booking level.
Valencia, Spain
Growing reach with a new Spanish-speaking audience.
Close to 1,000 new followers in a short window — so many inquiries the artist can't keep up.
Guest spot in Paris — 4 months (handle hidden in the story)
Promotion for one specific guest-spot trip.
The story carousel shows creatives and mid-campaign results for that guest-spot run.
Stuttgart, Germany — 3 months
An early snapshot at the start of the partnership.
Early but already visible booking growth in a new region.
London, UK — 1 month
A fast start for a new client.
Already confident enough after month one to raise prices.
London, UK — 2 months
Starting fresh after working with other marketers.
The client says she wishes she'd started with Eldar sooner — a strong trust signal.
Vilnius, Lithuania — 10+ guest-spot trips (handle not shown in the story)
Ongoing guest-spot touring as the main way of working.
Guest-spot slots are almost always fully booked in advance.
Vancouver, Canada — 1 year (handle not shown in the story)
Growing the artist as an independent business, not just a tattooer.
Steady, quality client flow and growth as a business owner, not only as an artist.
Cases #15, 19 and 20 are shown in Instagram story highlights without the artist's handle visible on the slide itself, so no link is available here — in the live profile you'd see it by tapping through to the account in the story.
Want to be the next case study?
Apply now