Case studies
These aren't numbers from a slide deck — they're 24 real tattoo artists and studios with public Instagram profiles. See where they started and what they got. Cases fall into three groups: rescuing accounts that had stalled, scaling artists who were already strong, and one-off support for guest-spot tours. Almost every case shows the same pattern — ad spend pays back 6–10x.
Russia → Germany → USA — 6 years, 15+ guest spots
In 6 years Misha changed markets three times — every move meant launching ads from scratch with a new strategy for the country.
6 years of continuous work, 15+ guest spots, three markets — a from-zero launch in every new country.
Working with Eldar is easy. There's a task — we find a solution. Sometimes it feels like he cares about the result even more than I do.
Berlin, Germany — 5 years
Long-term case: relocation from Russia to Germany, audience building, guest-spot tours.
Net income grew from €4,200–5,000 to €6,000–11,000 a month, average ticket up 7x. Ads pay back 4–7x every month including team costs.
I value Eldar's work very highly. Even in a crisis he's always in touch and never leaves you alone with a problem.
Bielefeld, Germany — 1 month
Before: income had stopped abruptly and there were no summer bookings; the previous ads people had overcomplicated things.
71 inquiries and 43 deposits in one month — roughly a 10x return after team costs.
A really great result. Activity picked up again, followers came, inquiries started. Everything was comfortable, great, honest.
Amsterdam, Netherlands — 3 years
Started practically from zero — everything he has now is the result of working together.
Followers: from 1,800 to 12,300. In one month — €7,600 in bookings against about €1,000 of ad spend.
We started practically from zero. You could say everything I have now is the result of our work together.
Trier, Germany — 1 year
A tattoo studio: growing occupancy and expanding.
From 15 sessions a month to 30, then to 50–60. The studio expansion was planned for winter 2027 — it happened by autumn 2026.
Overall we've reached a more or less stable booking situation, which matters a lot in our field.
London, UK — 4 months
She was running everything herself and slipping in every area — so she delegated promotion to the team.
Booked solid 1.5–2 months ahead (3–4 working days a week, 3 clients each), and almost every inquiry converts to a client.
From day one my inquiries, followers and clients literally multiplied. Inquiries started almost on day one.
Vancouver, Canada — 9 months
Full-service management: creatives, ads, DM management and SMM all at once — so Nikita gets to just be a tattoo artist.
Booking horizon grew 4x (from a week out to a month out) — marketing now runs with almost no input from the artist.
It's comfortable working with Eldar because everything is done in a human way.
New York, USA — 1.5 years
Fewer inquiries, but higher quality ones.
Annual revenue up 25% at a $2,000 average ticket — ad spend didn't grow, only income did.
The quality of requests changed — people come specifically for my art.
Valencia, Spain — 4.5 years
Steady income in a “catastrophically bad” Spanish market, plus reaching a Spanish-speaking audience.
A stable income of about €5,000 a month and +7,000 audience over the partnership. Clients from ads run two years ago still come in.
In 2024, without our collaboration, I wouldn't have survived in Valencia with a small child.
Yekaterinburg — guest spots: Lyon, Paris, Cologne, Munich, Nuremberg
Promotion built around working guest spots away from home.
1.5 months of prep, a 5.5–5.8x return on the guest spot including team and ad budget. In 4 studios she had to add extra days.
What I liked most was how calmly the team handled force majeure on Facebook. Eldar already knows the specifics of promotion in different locations at different times of year.
Yekaterinburg — guest spots in Berlin and Amsterdam
Promoting the artist's style for specific international guest spots.
Berlin — €4,000 over 7 sessions, Amsterdam — €4,000 over 6 sessions. That's income after ads, team costs and the studio's cut.
I'm really happy with the collaboration — it helped a lot with the mortgage, and I now have a small client base in each location.
Vancouver, Canada — 2+ years
Continuing a long-term partnership, a snapshot of results at a later stage.
Every dollar spent on the team and ads pays back at least 10x every month — growth stays steady even years in.
Florida, USA — 1 year 8 months
Growing a beginner artist who started with a rough profile and a thin portfolio.
Booked out 4 months ahead, dropped small pieces in favor of large projects, average price grew from $1,000 to $1,800.
Vancouver, Canada — 1 year
Full-cycle work: ads plus DM management (inquiry intake, booking, follow-up).
10,000+ new targeted followers in a year, a longer booking horizon — the client says booking is now one less thing to worry about.
Guest spot in France
A strong-portfolio artist started posting regularly, and traffic was pointed at the account.
€400 spend, €8,100 revenue — an 8x return.
Regular trips: France, Netherlands, Germany
An episodic model — engagement starts 1–2 months before each Europe tour stop.
A flexible format built around a touring schedule, a predictable upside every time, sometimes beating plan.
Kraków, Poland — 1.5 years
Promoting a large-scale-piece artist through a long audience warm-up.
"Followers first, clients later" holds up even in a market with a long decision cycle.
Nuremberg, Germany — 2 years
A "case without numbers" — focused on quality, not stats.
No longer embarrassed by the production quality of her work, a steady booking level.
Stuttgart, Germany — 3 months
An early snapshot at the start of the partnership.
Early but already visible booking growth in a new region.
London, UK — 1 month
A fast start for a new client.
Already confident enough after month one to raise prices.
London, UK — 2 months
Starting fresh after working with other marketers.
The client says she wishes she'd started with Eldar sooner — a strong trust signal.
Guest spot in Paris — 4 months (handle hidden in the story)
Promotion for one specific guest-spot trip.
The story carousel shows creatives and mid-campaign results for that guest-spot run.
Vilnius, Lithuania — 10+ guest-spot trips (handle not shown in the story)
Ongoing guest-spot touring as the main way of working.
Guest-spot slots are almost always fully booked in advance.
Vancouver, Canada — 1 year (handle not shown in the story)
Growing the artist as an independent business, not just a tattooer.
Steady, quality client flow and growth as a business owner, not only as an artist.
Three cases are shown in Instagram story highlights without the artist's handle visible on the slide itself, so no link is available here — in the live profile you'd see it by tapping through to the account in the story.
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